Freeform’s Motherland S2 Social Campaign
Witch Test
To bring the world of Fort Salem to life and to leverage the in-show witch testing storyline – we developed an immersive & interactive “Witch Testing” website. We launched the site on 6/14, a week before the Season 2 premiere, to build fan excitement. We worked closely with show production to make the digital experience feel truly authentic to the show.
The website included 5 tests, all of which were based on the mythology of the show:
● Test #1: Vocal Stamina
● Test #2: Perception
● Test #3: Visual Acuity
● Test #4: Tornado Control
● Test #5: Memory
Fans that successfully completed the 5 tests and were deemed a “witch” took the oath and were able to download a virtual medallion. As an added bonus, the first 2,000 “witches” received a physical medallion in the mail.
Campaign POster
Key Art
Social Feed Breakers
Salem Newspapers
Book Of Seeds
