Freeform:

An old-money New York City high-rise named The Greybourne is the setting for Freeform’s Hitchockian murder mystery, “The Watchful Eye.” Elena is the new nanny in the building who soon finds herself caught in its maze of lies and hidden histories - but she has a secret agenda all her own.

A dramatic introduction to the series’ cast of characters, Freeform created a series of suspenseful and foreboding social videos featuring the dolly zoom (h/t Alfred Hitchcock.)