Mucinex Gets Spooky with Freeform’s 31 Nights of Halloween

Disney and Reckitt partnered to bring Mr. Mucus to life in a hilariously spooky campaign that captivated audiences across beloved Freeform’s “31 Nights of Halloween.” Blending comedy with seasonal excitement, the campaign engaged viewers with a playful yet memorable brand message. By leveraging Disney’s creative expertise and Reckitt's iconic character, we delivered a campaign that resonated with audiences, drove engagement, and reinforced brand awareness in a fun, immersive way. The result? A standout digital experience that proved even Mr. Mucus could be the life of the Halloween party.