YOUR NEXT ADVENTURE

(Citi / AAdvantage x National Geographic)
Citi, American Airlines and Nat Geo collaborated to position the Citi® / AAdvantage® Platinum Select® card as the card that ignites exploration. The Nat Geo team joined travel photographer (and Platinum cardholder), Jonathan Irish, on a journey across Dublin, Amsterdam, and London to collaborate on a scenic content series that invited Nat Geo followers to discover what makes these cities must-visit destinations. Content included custom photo posts, vertical videos, and vertical stories across Nat Geo’s social accounts, a :60 trailer streaming on Hulu, and in-depth articles and travel guides on natgeo.com that encouraged our audience to travel on and find “Your Next Adventure”.