Uluh Origin Story - Influencers Partnerships

Huluween is back with more chilling classics, spine-tingling shows, and horrifying Originals to binge. Every October, viewers head to Hulu’s personalized, Halloween-themed hub for a bone-chilling selection of popular Halloween TV episodes and movies. This past October, Hulu became haunted by Uluh: an evil spirit living in the Hulu interface. To help drive this narrative, we partnered with 3 unique social influencers to create custom videos of their experiences of being haunted by Uluh.